Favouring US Corporates Over Pakihi Māori : An Unsettling Reality

“It’s disheartening to see that Te Reo Māori greeting cards still face challenges in gaining the recognition we deserve. Recently, I visited a Paper Plus store and was surprised to find their support for large corporate entities rather than local pakihi Māori. A friend had proudly purchased one of my cards, only to discover it was from an American company. This left me feeling disappointed, disappointed in the owners, retailers – like what are they afraid of. Is it our use of font to proud for you, is it our fierce designs or are we getting priced out. I wonder why some, like Countdown and Paper Plus (note: not all Paper plus stores do this), choose to import from the USA rather than supporting pakihi Māori. The beauty of Te Reo Māori and being proud to be Māori is our point of difference. It is insignificant if purchased from non Māori.” To truly hold value, they must stem from a tangata whenua perspective.

It’s a moment that leaves you in disbelief. While this particular company boasts an astounding $5 billion in revenue, the question arises: how can a small pakihi like ours compete? Nonetheless, it underscores the importance of te reo Māori greeting cards and the growing popularity of all things Māori among customers. Times are evolving, and our unique perspective must be safeguarded and promoted. One potential solution, suggested by Geneva Harrison of Tuhi Stationery, is the creation of a Pakihi Māori trademark. Products adorned with this mark would signify authenticity, distinguishing them from non-Māori imitations. Such a trademark would provide our customers with confidence in their purchases

As I reflect on my journey, I’ve been fortunate to have the support of 43 retailers in Aotearoa and Australia who strongly believe that there is a demand for my greetings cards in Te Reo Māori and that buying from be is the tahi. Their ongoing restocking is not just a boost to my confidence but also a heartwarming validation that I’m moving in the right direction.

Each time they replenish their stock, it feels like a small victory—a testament to the love and dedication I pour into my creations. It’s a reminder that even in a world dominated by big players, there’s a special place for independent artists and local businesses like mine.

I cherish every retailer who has embraced my cards, and I’m filled with immense gratitude for their role in keeping my dream alive. With their continued support, I’m excited to see where this journey takes us, celebrating the beauty of Te Reo Māori and encourage as many as I can to mihi in Te Reo Māori.

The reality is, the challenges are real, and they never truly subside. However, I’ve come to understand that these hurdles are not roadblocks but rather stepping stones, guiding me toward growth and success. With unwavering dedication and a strong work ethic, I’m committed to making my greeting cards as accessible as possible to all.

Honestly, I welcome competition. It’s both inevitable and beneficial. I’ve had the opportunity to meet my competitors, and they are remarkable and inspiring wahine toa (strong women). What’s even more exciting is that our shared kaupapa aligns, and each of us brings something unique and distinct to the table

Every moment of this journey is a labour of love, fuelled by the dream of sharing Te Reo Māori through my greeting cards. It’s my hope that, with perseverance and the support of my community, Awhi Mai Creations will not only flourish but also serve as an inspiration for others to pursue their entrepreneurial dreams. Together, we can turn aspirations into realities and make a meaningful impact, one beautiful greeting card in Te Reo Māori at a time.” #tautokopakihimaori – Mauri ora